Project summary
I am a professional influencer and content creator (IG: @marisa.vogiatzi), providing social media advice and strategies, creating media kits, influencer outreach plans, and content for companies. Recently, I have been offering my services for free to highly effective organizations within the Effective Altruism community. However, demand from EA orgs has outpaced the supply of hours I can offer completely free, so I am looking into grant options to dedicate more hours to providing EA orgs with professional social media and marketing services.
Supporting my work is better than asking EA orgs to individually find private social media services on the private market because:
Social media knowledge is highly neglected in EA, including how to even navigate finding a social media consultant-- so most EA orgs just don’t try.
The $/hour market price of high-quality social media consulting is much higher than my $ donated/pro-bono hour ratio, so funding my spending more hours is a great deal for EA orgs.
As my experience working with EA organizations grows, so does the EA-specific value I can provide. Every organization has a niche, and coming in with “industry knowledge” of the EA/high-impact altruism landscape is efficient and risk-reducing.
I help smaller EA orgs that don’t have a marketing budget, but have demonstrated a strong capacity to generate impact. These orgs frequently tell me that if I had not helped them, they simply wouldn’t have made any progress on this front.
The EA orgs I have helped have been very happy with my services, claim it has generated much value, and they have recommended other orgs request my services-- hence my inability to keep up with demand without funding, since I will have to start dipping into my private consulting time budget to help more orgs.
What are this project's goals? How will you achieve them?
Social media is highly neglected in EA. EA orgs tend to perform weakly on social media metrics, which leaves a lot of outreach, fundraising, awareness, and recruitment opportunities on the table. This project aims to bridge this critical expertise gap in the EA community by providing my expert social media consulting services where they are most impactful. I offer the same professional services that I offer as a private social media consultant, but for free, and tailored to the needs of each high-impact EA organization I work with.
How will this funding be used?
Word seems to travel fast among EA orgs, and the number of requests I have received for social media and marketing consulting has outpaced my ability to keep up. This is because I can only offer so many free hours before I have to start turning down paid/private-market collaborations to take on more free EA consulting projects.
This funding will allow me to offer more hours to EA orgs who have requested my services, by partially offsetting the income I would have made from the private service-hours I am replacing.
Who is on your team? What's your track record on similar projects?
It’s just me, a professional social media consultant and content creator, offering my services pro-bono.
My track record includes designing media kits and influencer outreach plans for multiple EA meta-orgs and ACE-recommended charities, as well as recently beginning content creation for EA orgs and collaborations on my own social media brand as an influencer. I also have years of experience working on marketing campaigns with private sector clients, including private companies and European governments.
What are the most likely causes and outcomes if this project fails?
This question is not very applicable to the nature of this project, since I already have a backlog of EA orgs requesting my services, and receiving funding will simply allow me to get to more orgs faster (by contributing more hours to this work).
What other funding are you or your project getting?
This is the first funding application I have applied to.